“But when it comes to what brings all of us our sense of peace, security and ultimate satisfaction, it is aligning our lives with our values.”

Alice and John said that their goal was to travel in retirement. They laid out detailed trips to exotic locations, opportunities to explore and soak in new cultures and customs. It was clearly very high on their list.


After they finished waxing poetic on their various dream destinations, we started to talk about their three kids and seven grandkids. They were concerned about their kids’ ability to send their kids to college. Further discussion revealed that while dreams of distant lands were wonderful, they cared more about helping out with their grandchildren’s college costs. It wasn’t even a mildly difficult decision—it was their values speaking.”


If you talk to anyone who calls themselves a financial advisor or planner, you will undoubtedly hear the statement “Our advice is built on your goals” or some variation on the theme. “Your goals, your objectives” is a nice statement, but it’s all wrong. The conversation should not be about your goals, but about your values. Because it’s your values that move the needle past stop and get you moving in the right direction.


If you were physically out of shape, you might say your goal is to lose 50 pounds. But what you really value is feeling healthy and looking better. You value weight loss because you associate good health with a good life for yourself or some other equally important reason which helps you change your habits and behaviors. The GOAL—a number—is just a number. It’s the outcome that matters, not whether its 47 pounds or 53.


The same holds true when it comes to money and planning. Saving for your kids’ college education is borne from your values, just as living a life in retirement that provides security. The problem is we as a society have been so bombarded with the concept of goals, that the conversation has skewed away from what’s really important. Values. Life isn’t a hockey game—it’s a series of challenges, of controllable and uncontrollable situations. Our values will guide us if we ask ourselves the right questions.


So. Make a list of your goals and then ask yourself of each one: “Is this important and if so, how important is it?” Answer the “why” question. Once you know why this is so important, then see if it rises to the level of “this MUST happen.” If it does, then congratulations—you might just have stumbled across your values.


Jane and Pete wanted to buy a vacation home. They’d been traveling to Colorado for years and love it there. They thought they’d like to spend four to five months each year there. Financially, it was possible, but not easy. They went so far as research the costs of purchase, maintenance, furnishing, utilities and even travel costs. It was beginning to get real.


The topic of being away from their children who all lived in the east came up. Pete said, without a blink, “This will give them a reason to come out and visit.” Jane nodded, but after a few moments said, “Really Pete, they have jobs, schedules, two are married and they have busy lives. Do you really think they will just pick up and fly out to Colorado? It’s not free, you know and I don’t think we have the resources to fund frequent tickets. Maybe it’s best if we put our resources to things we can do together without being away from them for extended periods?” Their goal was interrupted by their values.


Regardless of where you are in life, it is your values that move you to action.


Perhaps the word “values” makes you uncomfortable, feeling judged by others, while a laundry list of goals sounds very lofty and important.


But when it comes to what brings all of us our sense of peace, security and ultimate satisfaction, it is aligning our lives with our values. So the next time you hear a commercial or some financial person talking about your goals, reset the conversation to what’s really important.


Source: forbes.com


Posted by:  Steven Maimes, The Trust Advisor


Permalink:  http://thetrustadvisor.com/news/goal-financial-planning


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What To Do and NOT To Do In Real Estate

Attorney panel 10-22-14

Women’s Council of Realtors




Attorney Panel: Learn What You Can and Cannot Do in Real Estate


Business Resource Meeting, Networking and Buffet Lunch


October 22, 2014, 11:30 to 1:00 PM


Location: Abacoa Golf Club 105 Barbados Dr Jupiter, FL 33458


Attorney Panel Speakers:


  • Jeff Raynor of Law Firm Jeck, Harris, Raynor and Jones, P.A.

Jeck, Harris, Raynor, & Jones Web Site

  • Anne Desormier-Cartwright of Elder and Estate Planning Attorneys, P.A.

Elder and Estate Web Site

Please register in Advance to Guarantee a seat. 


This program is free and the speakers are volunteers. The fee is for your lunch. 




WCR Members Click Here to Register $15.00 each.


Non Member / Guest Registration Click Here $ 20.00 each.


RSVP to Elizabeth Woody [email protected]


Our Mission Women’s Council members send and receive referrals with confidence, knowing that their values are shared when it comes to providing outstanding service to their clients.


We encourage members to get involved, because we know that participation translates to personal growth and leadership development. We meet you where you are in your skill development and take you to the next level.